Was ist eine Visitenkarte? Und warum sie trotz LinkedIn funktioniert

What is a business card? And why it still works despite LinkedIn

You meet someone at a trade show, at the hairdresser's, in a café, or after a client appointment. The conversation is going well. Then comes that brief moment: "Do you happen to have your contact information with you?"

That's exactly what business cards are for. And no – they are not old-fashioned. A good business card can make a more professional impression in a few seconds than a hastily typed Instagram handle with five underscores on a phone.

But: Many people make their cards unnecessarily complicated. Too much information, bad fonts, postage stamp-sized logos, or embarrassing motivational slogans from the early 2000s. None of that is necessary.

Here you'll get a clear overview: what a business card is actually supposed to achieve, what really belongs on it, and what it should look like so that it isn't immediately crumpled and forgotten in a jacket pocket.

Table of Contents:

  1. What is a business card?
  2. What is the purpose of a business card?
  3. What should be on a business card?
  4. How to write a business card
  5. What should a business card look like?
  6. What is the point of a business card today?
  7. Common mistakes with business cards
  8. Frequently Asked Questions (FAQ)

What is a business card?

A business card is essentially a compact introduction to you or your company. It contains the most important contact details and ensures that people can find you again later – without a long search.

In the past, it was almost mandatory in business life. Today, it has taken on a different role: less rigid, but more personal and often more creative.

A good business card doesn't just say who you are, but also how you work.

A few examples:

  • A tax firm would rather opt for clear lines and calm.
  • A tattoo studio can appear bolder.
  • A stylist or designer can already show their style through materials, colors or finishes.

The card thus becomes almost like a mini-first impression to take away.

What is the purpose of a business card?

The actual task is simple: people should be able to contact you.

But a good business card does something else:

It makes you more memorable

After an event, many people talk to many other people. Names quickly blur. A card ensures that you're not just "someone from yesterday" later on.

It appears more committed

Someone who hands over a business card appears prepared. This sounds trivial, but it makes a difference in the mind of the other person. It shows:

"I take my work seriously."

It saves that awkward fumbling with your phone

No more:

  • "Wait, let me spell out my name."
  • "My Instagram handle is different."
  • "I'll send it to you later."

A card is immediately there. Quick. Done.

What Belongs on a Business Card?

Exaggeration is common here. Some cards look like a mini-resume with phone numbers from three countries and five social media icons that no one recognizes.

The most important details are usually sufficient.

Almost always included:

  • First and Last Name
  • Job Title or Occupation
  • Phone Number
  • Email Address
  • Website or Social Media (if relevant)

Optionally useful:

  • Logo
  • Address
  • QR Code
  • Opening Hours
  • Slogan — but only if it really says something

What is often unnecessary:

  • Too many platforms simultaneously
  • Fax numbers
  • Long quotes
  • Tiny font
  • Stock photos of handshakes or office buildings

If someone has to turn, squint, or hold the card up to the light just to read the phone number, something is wrong.

How to write a business card?

The golden rule: write as real people speak.

Many suddenly try to sound extremely “businesslike.” Then you read things like:

Specialist for innovative, customer-oriented solutions

Sounds impressive. But it says nothing.

Better:

  • Graphic designer for branding & websites
  • Mobile hairdresser in Oldenburg
  • Wedding photographer for natural reportages

Directly understandable almost always trumps complicated.

Also pay attention to:

Short texts

A business card is not a flyer. Nobody reads paragraphs on it.

Legible font

Does the font look fancy, but no one can decipher it? Problem.

Consistent style

If your Instagram looks modern, but the card looks like a club newsletter from 1998, something doesn't fit.

What should a business card look like?

The honest answer: suitable for you.

Not every card has to be ultra-minimalist. Not every one needs gold foil or black velvet paper that looks like a luxury perfume package.

More important is:

Does the design suit your industry and your target audience?

Three things make almost any card better:

1. Fewer elements

Blank spaces often look more premium than cluttered designs.

2. Good haptics

Thick paper makes a surprisingly big difference. Thin cards often feel cheap immediately.

3. Clear priorities

The eye should immediately understand:

  • Who are you?
  • What do you do?
  • How can you be reached?

If that only becomes clear after five seconds, the design is too complicated.

Does a business card even make sense anymore today?

Many think:

"But we have smartphones."

True. Nevertheless, business cards continue to work amazingly well—precisely because so much now happens digitally.

A physical card often sticks in one's mind more than a contact that disappears somewhere between a food delivery app and a group chat.

Business cards are particularly useful for:

  • Freelancers
  • Creative professions
  • Service providers
  • Trade fairs & events
  • Local businesses
  • Networking events
  • Beauty, fashion, or craft sectors

And sometimes it's simply more practical. Especially when you spontaneously strike up a conversation with people.

Common Business Card Mistakes

Too much information

A card is not a brochure.

Poor printing

Blurry logos or thin paper often ruin the impression.

Unreadable designs

Light grey text on a white background might look pretty on Pinterest — in reality, you often can't see anything at all.

Outdated data

If the phone number or Instagram are no longer correct, even the most beautiful card is useless.

Frequently Asked Questions (FAQ)

What all needs to be on a business card?

At a minimum:

  • Name
  • Contact details
  • Activity or company name

Everything else is optional.

How to write a good business card?

Short, clear, and readable. No complicated phrases or overloaded texts.

What should a business card look like?

Clear, high-quality, and sector-appropriate. Simple rather than chaotic.

What is the purpose of a business card?

It helps people quickly find you again and remember you professionally.

What is the point of a business card nowadays?

It creates a personal impression, works without a battery, and often stays in your mind better than digital contact information alone.

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